Easy Ways To Drive Traffic To Your Real Estate Website

by craigsadviceAugust 17, 2009 Free Advice

Posted by Craig Moore on August 17, 2009
It seems that when people talk about driving traffic to their website, they immediately focus on two methods – Search Engine Optimization (SEO) and Pay Per Click (PPC). While these both can give you amazing results, they are only two of a number of ways to drive people [...]

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Managing Multiple Social Media Profiles

Thumbnail image for Managing Multiple Social Media Profiles by craigsadviceAugust 14, 2009 Free Advice

Posted by Craig Moore, VP of Marketing AgentExcel
Real estate professionals are social creatures and have embraced social media as an avenue to connect with people.  Today there are well over 100 SM sites and more are coming.  A few of the main ones are Twitter, FaceBook, YouTube, Flickr, and LinkedIn Start counting the number of social [...]

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Web Marketing Tools for Real Estate professionals

by craigsadviceAugust 6, 2009 Real Estate

Craig Moore, VP Sales and Marketing, AgentExcel
 
 
On a daily basis, I have clients and students ask me to what search engine tools do I use or recommend for Real Estate Agents o use. I decided to list them for you to review.
If you search Google for “SEO Tools”, you will likely find pages filled with [...]

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Real Estate Marketing 101

by craigsadviceJuly 21, 2009 Featured

A common problem among real estate agents and their marketing attempts are that they hear about different marketing strategies from a medley of sources and then they try to implement them all into their overall advertising campaign.  As with houses, colors are very important , you may have heard that colors Blue & Brown elicits [...]

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Social Media for Real Estate Agents

by craigsadviceJuly 20, 2009 Featured

We’re all familiar with the old adage “desperate times require desperate measures.” We’ve been hearing more of that these days on account of the slow economy.  
Whether or not you agree that the times in which we live are indeed desperate, there is consensus about the need for businesses to increase efficiency as a matter of [...]

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What does Google PageRank mean?

by craigsadviceJune 30, 2009 Free Advice

Google ranks pages based on how important they are to the world. Google accomplishes this with a proprietary and very secret equation. The basic ingredients include content richness, page authority, keyword density, back links, exit links, traffic, and search demand. Outside of Google nobody knows the exact formula, but here at AgentExcel, we have followed [...]

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You want me to shave what?

by craigsadviceJune 26, 2009 Marketing

As the real estate market tightened, agents suddenly got very honest with their clients and told them that spending advertising dollars in glossy monthly magazines was a waste of money. To many sellers (who think real estate agents are over-paid) this was an excuse for not spending money. Both parties are right. What you both [...]

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